Hi, I'm Krista

I build and optimize digital products and marketing strategies through in-depth analysis, creative problem-solving, and efficient collaboration

Marketing Data Analyst |
Optimization Specialist |
Seattle, WA

Contact me on LinkedIn My Projects

I take serious ownership over every initiative, and I am obsessed about knowledge.

My specialties: A/B Testing & Conversion Optimization, Strategic & Process-Oriented Approach, Reporting & Data Visualization

My Toolkit

Projects

I've put together a few recent projects showcasing my technical and business acumen in data anaylsis, data visualization, strategic planning, and experiment design. I'm continually adding more: if you're curious about what else I have worked on, please reach out! Contact me on LinkedIn.

Identifying User Segments and Predicting Conversions

This project showcases my ability to perform in-depth data analysis using R code, transform findings into visualizations in Tableau, and offer data-driven recommendations to optimize marketing and CRO strategies.

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Tableau
R code

Funnel Conversion Rate Optimization and A/B testing

This case study walks through the process of identifying an optimization opportunity through funnel analysis and UX research, to designing and executing an A/B test and providing recommendations on further iterations.