My Core Tenets

I take serious ownership over every product I work with, and I am obsessed about knowledge

Persistent Curiosity

    I am obsessed over getting it done, knowing why, and understanding how - to such an extent that I will teach myself a new coding language or statistical model or third-party application so that I can answer the question, offer ideas, and discover solutions.

Driven Ownership

    I thrive in planning mode: turning creative ideas in project roadmaps and orchestrating streamlined processes to achieve greater impact and user experience improvement.

    I deliver on my commitments. If something needs done, I get it done, and get it done well.

Empathic Collaboration

    Real connection fosters greater productivity and innovative solutions. I believe in empathic communication and fostering a connected and safe team environment.

Education

    I am a lifelong and eager learner, continually pursuing new courses and certifications to expand my skillset.

Certificate of Data Analytics: Techniques for Decision Making, 2023, University of Washington

Studied exploratory data analysis techniques using RStudio and SQL. Conducted predictive analysis using machine learning models such as linear and logistic regression, KNN clustering.

Psychology Architectures of Digital Behavior Change, 2016, Behavioral Design Academy
Studied behavioral change theories and psychological design patterns as they relate to digital experiences. Translated these principles into wireframes and user journey maps
Certificate in Digital Marketing Analytics, 2015, University of Washington

Studied digital marketing strategies and techniques across channels such as paid acquisition, SEO, display, affiliate and social media marketing. Built marketing plans to measure ROI.

Bachelor of Arts in Philosophy, Graduated in 2012, cum laude. GPA: 3.58 SUNY Purchase College

Specialized in phenomenology and existentialism philosophies

Experience

Senior Optimization Analyst, 2021-present

Responsible for driving experimentation across publishing and search businesses, performing high-visibility data analysis for key business initiatives, and partnering closely with engineering and design teams to build and test new features.

Marketing Data & BI Analyst, 2017-2021

Served as analytics and optimization lead on the team that built and launched a new subsidiary company, while also leading analytics for the parent company. Focused on building out the web analytics reporting stack, supporting UX design decisions with user behavior data and research, and improving data literacy across the organization.

Digital Marketing & Web Coordinator, 2014-2017

Promoted to position after 1.5 years as editorial/production assistant. Assumed ownership of web analytics and online content management. Was part of the core team that launched a major website redesign, serving as the analytics and CMS lead, working closely with engineering.