I've put together a few recent projects showcasing my technical and business acumen in data anaylsis, data visualization, strategic planning, and experiment design. I'm continually adding more: if you're curious about what else I have worked on, please reach out! Contact me on LinkedIn.
This project showcases my ability to perform in-depth data analysis using R code, transform findings into visualizations in Tableau, and offer data-driven recommendations to optimize marketing and CRO strategies.
Read moreThis case study walks through the process of identifying an optimization opportunity through funnel analysis and UX research, to designing and executing an A/B test and providing recommendations on further iterations.
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